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Ideas, craft, and the work behind the work
Engineering insights, design thinking, and lessons from building products people use.
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Design5 min read
Design Systems That Actually Ship
Most design systems die in Figma. The ones that survive share three traits that have nothing to do with tokens or component APIs.
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Karen Chobanyan·Mar 5, 2026AI7 min read
What AI Actually Changes in Product Engineering
After a year of integrating LLMs into client products, we have a clearer picture of where AI adds genuine leverage — and where it creates expensive technical debt.
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Karen Chobanyan·Feb 19, 2026Product4 min read
Scope Creep Is a Communication Problem
The root cause of most scope creep is not a greedy client or a weak PM — it is an agreed spec that everyone read differently.
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Karen Chobanyan·Feb 3, 2026Company5 min read
Building a Boutique Agency in a Commoditised Market
When offshore studios undercut you on price and AI tools undercut you on speed, the only defensible position is quality of judgment. Here is how we think about that.
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Karen Chobanyan·Jan 14, 2026